Career Profile
Experienced data scientist with a demonstrated history of working in the digital marketing and advertisement industry, with a special focus on attribution modelling and measurement.
Skilled in R, SQL, statistics and machine learning on large datasets. Extracting useful, actionable insights and presenting them to stakeholders with ‘business friendly’ presentations, dashboards and automated reports.
Work Experience
I joined Forward3D, straight after finishing my M.Sc., as the first hire into the team which has since developed into the Data Science department. During those years I contributed in growing the offer, the visibility inside the company and the size of the Data Science team, leading the technical capabilities forward and driving innovation and product development.
An example of this is the dynamic weighting attribution model that I ideated, implemented and productized and that is currently a big USP for the company, consistently pitched and used for all the Forward3D clients.
After 4.5 years at Forward3D, I decided to seek a new challenge and I have joined the Data Science department at Facebook. In particular, I picked the Workplace Team where I am helping understand how customers use the product and how we can make the interface better using data.
Data Scientist
Principal Data Scientist